I have always been intrigue with tagline. SteamMaster Restoration and Cleaning’s tagline is:
Blue Ocean Strategy gives prominence to Tagline in a more profound way:
“Tagline is a phrase that captures the essence of the “to be” strategy in a way that speaks forcefully to both a company’s employees and the target mass of buyers. A compelling tagline ensures that the strategy makes senses. It helps customers identify immediately what is offered, and it helps employees identify what they should concentrate on, thereby, bringing focus to the execution of the strategy.”
Wikipedia describes tagline as follows:
“A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of abrand or product (like a film), or to reinforce the audience’s memory of a product.”
We would like to capture local businesses tagline on this blog and share with all. You are welcome to post your tagline whether it is a company or non-profit organization. To start we will post some out there and encourage you to do the same. At some point when we have enough entries we will make it a poll to choose the best and select a winner for a prize. That would be fun!
Call Raj at 970-827-5555 or email firstname.lastname@example.org if you have any questions or need help with posting them to this blog.